7 Jan 2009 ... BATAVIA, Ohio (AdAge.com) -- Could the Axe effect be real? ... About half were given an unmarked can of Lynx fragranced spray deodorant, and ... "And we saw that link, which was a really nice bonus we got out of the study. ... "One way you could look at it is that the Axe Effect works as long as you're very ... adage.com |
Article talks about whether the much hyped 'Axe-effect' really attracts women. www.mensxp.com |
... to whom this applies: do Axe body sprays and deodorants actually work? ... We have the same adverts - "The Lynx Effect" - but I don't think ... boards.straightdope.com |