Mass media, particularly television, form the common mainstream of contemporary culture. They present a steady, repetitive, and compelling system of images and ... Old people are respected to the extent that they can behave like young ...

organizations can create a clearinghouse of media and marketing research, best practices, communications guidelines and images of today's older adults.

10 Apr 2007 ... contexts in which older people are underrepresented in the media. • Describe the ... main characters in most shows come from that group, you can probably safely ..... I am not recommending these as the best images of aging ..... form of a more “ literary” perspective rather than a communication perspective.