1 Jan 2012 ... Most people can agree on what Santa Claus looks like today - jolly, with a red suit and a white beard. But he didn't always look that way.
Images of Santa Claus were further popularized through Haddon Sundblom's depiction of him for The Coca-Cola Company's Christmas advertising in the 1930s ...
Find out how Haddon Sundblom shaped the image of the Coca‑Cola Santa Claus that we are all now familiar with.