When filling out a job application, the reason stated for applying needs to be closely tailored to the specific job position. Be as honest as possible when choosing a top motivation for desiring to work for an employer. Avoid writing a simple, generic answer that does not stand out as anything special.
Employers understand that everyone applying for their position wants to earn money for basic necessities in life. When applicants come to the reason why they are applying, it causes a bit of anxiety. It makes one wonder what type of answer does the employer want to see.
There is no right or wrong answer to this particular question. This question gives the employer an opportunity to get an idea of a potential employee's overall motivation to work for them. Wanting to make money and pay bills is an honest answer, but may not impress a hiring manager.
Before answering this question take a moment to consider what skills are most valued. For example, if the job involves lots of contact with customers, an answer might involve customer service.