The Mission statement of Alton Towers is “The delivery to our visitors of high quality memorable visitor experience”. The vision Alton Towers is to be the global leader in location based family entertainment. These statements appeal to people of different ages and from different areas around the world.
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The Alton tower does not have a general mission statement, but each individual department has its own. For example, the Alton towers resort water park’s mission statement is that "it aims to provide outstanding customer service and surpass any competitors in the same field to achieve this".
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