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What Is Marketing Segmentation?

Answer

The term marketing segmentation refers to the creation of a sub-set of a market that is made up of individuals or organizations that have several characteristics which cause them to demand similar products or services that are based on the qualities of those products like the price or function.
5 Additional Answers
The division of a market into different homogeneous groups of certain consumers is what is known as market segmentation.
Market segmentation is the process of dividing markets comprising the heterogeneous needs of many consumers into smaller parts or segments comprising the homogeneous needs of smaller groups of consumers.
Market segmentation is whereby there exists a subset of people in the market with a number of characteristics that cause them to demand similar goods or services. This demand is mostly based on qualities of the product such as the price, quantity and availability. These segments can be located by observing a group of consumers within a wide market based on their needs.
Market segmentation is a term used in marketing and economics. It refers to the division of potential buyers into segments that have similar needs. These segments are then targeted differently, making marketing much easier.
Market segmentation is the process of strategically dividing and identifying a large market into subsets of consumers who have similar needs, characteristics and demand for relative goods and services. Market Segmentation Variables are to design a mix that contests the prospects of customers in a targeted area.
Q&A Related to "What Is Marketing Segmentation"
A market segment is a group of people who have similar likes and/or needs. This is important in marketing when they are trying to decide who they target who will buy their product.
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A company that correctly identifies various consumer segments has a better chance of developing unique marketing strategies and advertising campaigns to reach these consumers. Segmenting
http://www.ehow.com/facts_6141216_segmenting-consu...
1 Evaluate which market or markets you want to pursue. Decide which methods you want to define your segments by and which definitions best fit your business model. You can characterize
http://www.wikihow.com/Segment-a-Market
One simple drawback of market segmentation is it might restrict the potential customer base that a company/ a brand can reach. There are some reasons to support segmentation might
http://www.quora.com/Marketing/What-are-the-disadv...
Explore this Topic
Marketing segmentation means dividing your market into different groups or segments. These groups are segmented based on shared characteristics. ...
Marketing segmentation means dividing your market into different groups or segments. These groups are segmented based on shared characteristics. ...
Marketing segmentation means dividing your market into different groups or segments. These groups are segmented based on shared characteristics. ...
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