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so the bee or butterfly can not see it but smell it
http://wiki.answers.com/Q/Why_are_wildflowers_high...
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It depends on the flower but they can attract moths, bees, beetles and bats. The reason for the scent is to attract the pollinator and the nectar is a reward for pollinating the flowers
http://answers.yahoo.com/question/index?qid=100604...
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to attract birds and insects
http://wiki.answers.com/Q/Why_does_some_flowers_ha...
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So that they can attract bee's more and spread it's nectar. It has to be brightly coloured as bee's only see in ultra violet so anything bright and colourful to us will be even more
http://wiki.answers.com/Q/Why_are_some_wild_flower...
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